was Wallen’s One Thing at a Time, and America’s favorite podcast was the The Joe Rogan Experience in a continuation from last year. Celebrities like Dionne Warwick, John Mayer, and Lizzo have also jumped on the bandwagon of talking about the campaign.The most listened to album in the U.S. In 2022, artists recorded special messages for their listeners who placed them on the platform’s toplists. The fanfare is not just on the user side: creators are also active in promoting Spotify Wrapped. It’s these creative data presentations that have been made shareable across social media platforms. Every iteration, Spotify Wrapped introduces quirky features also based on the data it's collected from users-ranging from detecting your supposed “audio auras” to being classified under 16 “listening personality types.” This year, Spotify Wrapped would have the features named “Me in 2033” which assigns a “listening character” that best describes your streaming habits, and “Sound Town” which matches users to a city based on their listening and shared artist affinity. The graphics were on brand but not as kitschy as they are today, yet they still piqued audience interest.īy 2016, Spotify called the data stories Wrapped. How Spotify Wrapped became so popularīack in 2013, Spotify launched its first year-end review, aptly named “ Year in Review” after realizing it had a trove of streaming data at its disposal. “The Joe Rogan Experience” remains the most consumed Spotify podcast for the fourth time running. Latto)” and Ella Baila Sola” by Peso Pluma and Eslabon Armado to round out the list. “Kill Bill” by SZA and “As It Was” by Harry Styles fall in second and third place respectively, with Jungkook’s “Seven (feat. The most-streamed song of the year in the world is “Flowers” by Miley Cyrus, with more than 1.6 billion global streams. Her album, Midnights, ranks second, followed by SZA’s SOS. Puerto Rican musician Bad Bunny held the top spot for three years since 2020, but fell to second place in the global list, followed by The Weeknd, Drake, and Mexican singer Peso Pluma.īut Swift hasn’t been able to oust Bad Bunny’s 2022 album Un Verano Sin Ti as the most-streamed album of 2023, for the second consecutive time. Taylor Swift takes over Bad Bunny as the most-streamed artist on Spotify worldwide, with more than 26.1 global streams since January 1. Private sessions-or Spotify’s “incognito mode”-don’t count toward any list but the data from them falls under the “total minutes listened,” according to Billboard. The list of top podcasts is assessed differently, this time based on the number of unique listeners. The three most awaited year-end statistics-top albums, top songs, and top artists-are all based on aggregated stream counts. With the launch of 2023 Spotify Wrapped, here’s what you need to know.įor a song or podcast to be considered streamed, a user must listen to it for 30 seconds or more. senators and Australian federal police-have piggybacked on it, and made memes of the year-end phenomenon. It’s become so popular that people-even U.S. The year 2022 is no different, over 156 million users engaged with Wrapped, a spokesperson tells TIME. That year, nearly 60 million Spotify Wrapped stories and graphics were also shared across social media platforms. The popularity of Spotify Wrapped has ballooned over the years: in 2017, there 30 million Spotify users accessing it, and in 2021, there were more than 120 million. ![]() ![]() Wrapped presents that analysis in customizable, jazzy graphics primed for Instagram Stories, adding another layer of authenticity and character that makes it such a viral hit. Since its inception in 2016, many have replicated Spotify Wrapped’s campaign of individualized, annual analysis of users’ behavior: not only streaming platforms like Apple Music, but also for a variety of other industries like the Washington Post, Duolingo, Reddit, and Nintendo. And by year-end, the Swedish streaming giant packages your user data-be it your countless replays of Taylor Swift’s re-recorded 1989 album or BTS member Jungkook’s boppy solos-in what has since become one of its most successful and most shareable marketing ploys on social media: Spotify Wrapped. Spotify keeps receipts of what songs and artists you’ve listened to.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |